by Jonathan Tonna | Mar 7, 2023
Trademarking and Brand Enforcement By various estimates, the total value ascribed to the world’s top 10 brands in 2022 was $ 1 – 1.5 trillion. That number, incidentally, makes up about 15-20% of the total combined market capitalization of the companies behind...
by Jonathan Tonna | Mar 7, 2023
Product Designs There was once a time when products were expected to do two things and two things only – work and last. Today, however, customers expect more from products than mere functionality. Consider a product as functional as a Dyson vacuum cleaner or...
by Jonathan Tonna | Mar 7, 2023
IP Resources and Training We’ve all heard the one about the difference between giving and teaching. Well, at IPLEX, we offer clients the opportunity to arm themselves with the tools and skills to manage their own intellectual property, the same way they...
by Jonathan Tonna | Mar 7, 2023
Patenting The technical industries we all depend on – from medicines to microelectronics – have as their foundation a rigorous framework for patent protection. As a signatory of the European Patent Convention as of March 2007, all patents registered with the...
by Jonathan Tonna | Mar 6, 2023
IP Portfolio Management A thriving business brings forth a growing portfolio of trademarks, patents, product designs and other creative assets. Intellectual property, much like real estate, must be maintained and managed well in order to be leveraged for...
