By various estimates, the total value ascribed to the world’s top 10 brands in 2022 was $ 1 – 1.5 trillion.  That number, incidentally, makes up about 15-20% of the total combined market capitalization of the companies behind those brands.  Those figures tell you everything you need to know about the importance of trademark protection. Consider the swathe of imitators that have come and gone since John Stith Pemberton invented Coca-Cola and ask yourself how it is that Coca-Cola has continued to succeed and thrive year after year for close to 140 years.

Whatever the nature of your business and whatever the stage of its development, securing registered trademark protection is integral in a world where more and more brands continue to be added to the trademark registries of countries all across the world.  In 2022, over 147,000 new trademarks were filed with the European Union Intellectual Property Office, and close to 650,000 across the European continent.  Apart from being a marker for economic health, these numbers signal a growing belief that successful businesses are brand-driven.

Trademark registration is an indispensable component of every strong brand.  A brand that is not armed with the protections of trademark law may be likened to a soldier marching into modern combat armed with nothing but a bowie knife.  The best it can hope for is survival but it is not likely to achieve much in the long run.  Unregistered protection places a significant legal limit on the penalties payable by infringers, considerably diminishing the leverage the brand owner is able to exert in the event of a trademark dispute.

If you aspire to build a scalable business, then the best time to get your brand fully protected is yesterday.  Particularly complex brands may require multiple filings in order to be fully protected, however we offer reductions on our rates for multiple simultaneous trademark filings.  We cater to Maltese, EUIPO and WIPO filings and leverage a network of fine IP professionals, selected after a scrutinous fees assessment, in order to secure trademark protection anywhere in the world and at a reasonable price.